Nike, Inc. is an American multinational corporation that designs, develops, manufactures, markets, and sells footwear, apparel, equipment, accessories, and services worldwide. The company is headquartered in the Portland metropolitan area, near Beaverton, Oregon. It is the largest supplier of athletic shoes and apparel in the world, as well as a major manufacturer of sports equipment. So let’s check out these amazing facts about one of our favorite brands “Nike.”
- The company’s founder was University of Oregon track athlete Phil Knight and his coach, Bill Bowerman.
- The company was first called “Blue Ribbon Sports.” On May 30, 1971, it officially became Nike, Inc.
- BRS sold 1,300 pairs of Japanese running shoes for $8,000 in its first year of operation. Sales reached worth $20,000 by 1965.
- The company takes its name from Nike, the Greek goddess of victory.
- During 1981, the NIKE apparel line made significant market inroads and took its place alongside our footwear in many retail outlets. In 1980, apparel revenue was only $8.1 million. Revenues increased to $33.1 million in 1981.
- In 1985, the annual sales of the company were about $946 million, which raised to $1.1 billion in 1986.
- The first Air Jordan’s shoes in 1985 had a price tag of $65.
- In 1986, the share rate was $11.75, and in 2021 it touched its all-time high of $177.51.
- In 1987, the competitors flooded the market with Shoes that were very much lookalikes of Air Jordan. Nike controlled the production, which helped them to stay in demand.
- In 1988, Nike introduced the famous slogan “just do it.”
- In 1992, the total annual revenue was worth $3,405.2 Million.
- In 2021, the company’s net revenue was $44,538 million, which was a spike of 18.7% from 2020. Plus, 2021 was the most profitable year for the brand through its time course.
- As of August 15, 2022 market capital of the brand is 185.18 Billion. On November 05, 2021, it was at its highest with 280.97 Billion.
- Nike has launched many products that are big on price tags. Such a shoe is the Solid Gold OVO x Air Jordans which is a gold-plated shoe and costs over $2 Million. Another expensive pair of shoes are Nike Air Mag($37,500), OVO x Air Jordan X & XII($20,000 & $100,000).
- Nike sponsors a number of high-profile athletes and sports teams, including Cristiano Ronaldo, Rory McIlroy, LeBron James, and Rafael Nadal, as well as Barcelona, RB Leipzig, and Paris Saint-Germain.
- In 2014, Nike sued three former designers for more than $10 million in alleged trade secret theft from rival company Adidas. Denis Dekovic, Marc Dolce, and Mark Miner left Nike in September 2014 to join Adidas in establishing a creative studio in Brooklyn.
- Nike, Inc. is an employer for nearly 80,000 people worldwide as of May 31, 2022, with the majority of them based in North America, where the most company revenue comes from.
- Phil Knight, Nike’s co-founder, and his son Travis Knight, together with the holding companies and trusts they control, own more than 97% of the outstanding Class A shares of the company. Despite the fact that Nike is a publicly traded company, the Knight family has effective control over it.
- Employees of Nike and their families can get up to 50% off the world’s best athletic footwear, apparel, and equipment from Nike, Converse, Jordan, and our affiliates online, at Company Stores, retail stores, and at exclusive sample sales.
- Nike Air Force 1 Low is the most loved and sold pair of shoes in the world. The shoe is recently celebrating its 40th anniversary.
- Nike is the number one brand in the global sneaker market as per records of 2021.
- In 2021 the company profit breakdown was as follows-
(I) Sportswear $15,035 Million
(II) Running shoes $3,987M
(III) Jordan Brand shoes $4,711M
(IV) Training shoes $2,907M
(V) Football(Soccer) $1682M
(VI) Nike Basketball $1,692M
(VII) Others $5738 M - Upon hiring a Nike employee, the company gifts the candidate one pair of shoes and two outfits. After then, the employee receives one outfit every six months and one pair of shoes every year.
- Nike sells over 780 million pairs of shoes every year.
- Nike sales in 2021, according to the region, are
(I) North America $17,179 Million
(II) Europe, the Middle East, and Africa $11,456M
(III) Greater China $8290M
(IV) Asia Pacific and Latin America $5,343M - Nike made about $12.2 billion in 2021 only from their official e-commerce website Nike.com.
- Nike shoes are exclusively manufactured in 600 factories located in 46 different countries.
- Around 36% of these Nike vendors are in China and Vietnam each. Indonesia accounts for 22% of global manufacturing.
- Nike ranks at the 83rd spot in 500 fortune companies.
- The brand also comes in first spot worldwide in the category of Clothing.
- Nike intends to use 100% renewable energy by 2025. Nike currently uses 80 percent renewable energy. Nike is focusing on materials to improve its sustainability credentials.
- According to a recent Hookit report, Cristiano Ronaldo’s social media presence generated $474 million in value for Nike last year. Nike signed the football star on a lifetime contract for $1 Billion. Some other soccer players that signed a contract with Nike are Didier Drogba, Neymar, Zlatan Ibrahimović, Wesley Sneijder, Wayne Rooney, and Landon Donovan.
- Some other athletes signed to endorsing for Nike are-
(I) LeBron Raymone James Sr. $90 million for seven years
(II) Tiger woods $20 million to $40 Million yearly
(III) Geoff Petrie
(IV) Ilie Năstase (the first player to get a Nike endorsement) - Nike is also just a more natural pairing, having been the biggest basketball brand on the planet for so long, and due to its relationship not only with the league’s most iconic athlete in, Michael Jordan, but every major megastar (Kobe Bryant, LeBron James) since then.
