The Coca-Cola Company is an American multinational company headquartered in Atlanta, Georgia. The company manufactures non-alcoholic beverage concentrates and syrups. The coca-cola company was founded in the year 1892. Coca-Cola is the world’s largest beverage company, with over 500 different brands available to consumers.Coca-Cola is the world’s most valuable company, and its products include Fanta, Coca-Cola Zero, Powerade, and Minute Maid (The Coca-Cola Company, 2010). At the moment, the company is focused on creating a sustainable community, protecting the environment, and achieving economic growth.
- The name coca-cola is derived from the coca leaf, and caffeine is derived from kola nut( also spelled cola nut at that time).
- In 1886, when Coca-Cola was first introduced and was distributed in the market, the price for a glass at the soda fountain was 5 cents. When Coca-Cola was put into bottles, the price was still 5 cents. It remained at the same price for nearly 70 years despite cost increases to produce Coca-Cola.
- It was invented by a pharmacist John Stith Pemberton in the year 1886. The formula of making coke was later sold by him in the year 1889 for $2300 to Asa Griggs candler, who incorporated the Coca-Cola Company in Atlanta in 1892.
- The company is selling franchises of this beverage to companies since 1889.
- The company now has franchises in about 200 countries with offering about 500 brands and 3500 kinds of beverages.
- There are only two countries on the planet where Coca-Cola cannot be bought or sold. These countries are Cuba and North Korea.
- Till 1914 when the United States government made cocaine illegal till that time, the sweet beverage coca-cola used this substance in their products. However, the company always denies this fact.
- To avoid confusion and to be distinctive from other brands, the company asked the Root Glass Company of Terra Haute, Indiana, in 1915 to create a package that is so different than other brands that it could be identified by touch alone and so unique that it could be recognized when shattered on the ground.
- The red color of Coca- Cola is easy to spot. But the main reason behind its red color is that when the company was started, the barrels of bottles were originally painted red so that the tax agents can distinguish them from alcohol during transport.
- In 1923 the company introduced the popular six-pack cardboard carriers. However, other companies have taken credit for these carton boxes.
- The coca-cola company become the first sponsor of the Olympic Games in the year 1928. Since then, the company has been sponsoring Olympics games is been the longest continuous partner of Olympics games.
- The Coca-Cola Company produces the largest number of plastic waste on the globe.
- The coca-cola comprises six main ingredients: carbonated water, Sugar, Caffeine, Phosphoric acid, Caramel color, and natural flavoring.
- Coca-Cola became the first brand on May 15, 1950, to get featured in Time Magazine.
- The exact formula of Coca-Cola’s natural flavorings (not its other ingredients, which are listed on the side of the bottle or coke can) is a trade secret. The original copy of the formula is held in SunTrust Bank’s main vault in Atlanta for more than 86 years.
- In 1940 a special variant of coke was produced on the demand request of a soviet union marshal.
- In July 1985, coke became the first soft drink brand to be consumed in outer space. The Coca-Cola Company installed the ‘Space Dispenser’ on the Space Shuttle Discovery, which became the first soft drink equipment used in outer space.
- In 2007 a former Coca-cola company employee was sentenced to eight years in prison for conspiring to steal trade secrets from the beverage giant and trying to sell them to rival PepsiCo Inc.
- It takes 100 times as much water to make Coke cans and bottles as it does to make the Coca-Cola itself.
- More than 1.9 billion servings of coca-cola drinks are enjoyed in more than 200 countries every day.
- Mexico is the biggest consumer of coca-cola and other carbonated soft drinks. The per capita consumption of Mexico in the year 2019 was 634 in 8-ounce servings. The United States comes on the second rank while Brazil is on the third rank in terms of soft drink consumption.
- The company spends a lot on advertising. In 2018, the company spent about $US4. 11 billion.
- Coca-cola ranks first in the list of top most powerful brands. The technology brand Apple comes in the second spot.
- In the year 2019, The Coca-Cola Company’s net operating revenues worldwide amounted to around 37.27 billion U.S. dollars.
- In the year 2020, Coca-Cola’s brand was valued at 84 billion U.S. dollars which is more than many economies in the world.
References
- Britannica-Coca Cola Company
- Wikipedia-Coca Cola
- Coca-colacompany.com(how coca cola company got its shape)
- Livescience.com(coca cola does had cocaine in its beverages)
- Rankingthebrands.com(top 100 brands ranking)